Der Einfluss der Muslima auf die Mode

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Frauen nach gewohnter Manier das eurozentristische Konzept von Freiheit und Emanzipation aufdrücken zu wollen, ist eine veraltete Denkweise, die mehr Unterdrückung schafft, als sie abbaut. Nach dem Launch der ersten Hijab-Kollektionen von Dolce&Gabanna, Uniqlo & Co. fragen wir uns, wie man eine Modekultur schafft, in der jede Frau für sich selbst den Begriff „Freiheit“ definieren kann. Weiterlesen auf i-D.

High Time for a German Fashion Council

Members of the CFDA

Members of the CFDA

This is a translation of an article originally published elsewhere in July 2012. 

In the days following Berlin Fashion Week, almost all big German newspapers put out a fashion week recap, and for some it was, again, time for some Fashion-Week-Bashing  – a sport that the Germans are all too fond of. Weiterlesen

Words of Fashion Wisdom – Pierre Bourdieu

Acquired Tastes, Bild via

Acquired Tastes, Bild via

Taste classifies, and taste classifies the person who classifies: subjects differ from each other in how they distinguish between the beautiful and the ugly, the exquisite and the vulgar, and via these distinctions the position the subjects themselves have within objective classifications is expressed or revealed. – Pierre Bourdieu, Distinctions. A Social Critique of the Judgement of Taste.

Beauty, Confidence and Make-Up.

Beauty advice: how to "correct" the form of a face with rouge or fond de teint. 1955

Beauty advise: how to „correct“ the form of a face with rouge or fond de teint. 1955

Think you’re not good/beautiful/thin or whatever else enough? Treat yourself and watch this video of an inspirational speech by makeup artist Eva DeVirgilis. http://youtu.be/gto6w0a13B0

Donatella Versace and the Beauty Myth

Donatella Versace by Steven Meisel, unknown date.

Donatella Versace by Steven Meisel, unknown date.

“A culture fixated on female thinness is not an obsession about female beauty, but an obsession about female obedience. Dieting is the most potent political sedative in women’s history; a quietly mad population is a tractable one.”
― Naomi Wolf, The Beauty Myth: How Images of Beauty are Used Against Women

After seeing a very disturbing image of Donatella Versace at the Met Gala last week, I felt a need to write about it. The ridicule that ensued her appearance on the red carpet made me wonder, again, how a woman can win this game. I felt sorry for Donatella, but also angry with the state of the media and our society as a whole. Obviously, Donatella used to be young and beautiful, and now she is not anymore (according to the current standard of beauty), although it seems she has done everything, from starvation to cosmetic surgery, to stay within the boundaries of this fleeting concept. Weiterlesen

Germany’s Next Topmodel vs. Femen

Femen Activist at the season Finale of Germany's Next Topmodel

Femen Activist at the season Finale of Germany’s Next Topmodel

Heidi Horror Picture Show: When a couple of Femen activists crashed the finale of Germany’s Next Topmodel to protest against – well what was it actually that they protested against? A critique on the failure of the (not only German) media. Or, when tits get in the way of content. Read the article here.

Don’t Wear Our Fashion – The Challenges of Brand PR

Burberry Post-Chav-Image-Campaign

Burberry Post-Chav-Image-Campaign

This is a translation of a post that was published here in May 2012

For a brand, especially in the luxury sector, it is of highest importance to keep control over who identifies with it and why. Luxury brands, in order to justify their margin and their status, have to keep their supply artificially low and their perceived customer richer, more beautiful and more fashionable than average. Sometimes, however, brands are kidnapped by the wrong kind of customer and lose control over their image. Looking at the cases of Burberry or Stone Island, there are ways to manage the crisis. Weiterlesen