Schlagwort: Bad PR

Don’t Wear Our Fashion – The Challenges of Brand PR

Critical Thinking, Fashion, Theory 07/05/2013
Burberry Post-Chav-Image-Campaign

Burberry Post-Chav-Image-Campaign

This is a translation of a post that was published here in May 2012

For a brand, especially in the luxury sector, it is of highest importance to keep control over who identifies with it and why. Luxury brands, in order to justify their margin and their status, have to keep their supply artificially low and their perceived customer richer, more beautiful and more fashionable than average. Sometimes, however, brands are kidnapped by the wrong kind of customer and lose control over their image. Looking at the cases of Burberry or Stone Island, there are ways to manage the crisis. Weiterlesen