Schlagwort: Burberry

• Don’t Wear Our Fashion – The Challenges of Brand PR

  This is a translation of a post that was published here in May 2012 For a brand, especially in the luxury sector, it is of highest importance to keep control over who identifies with it and why. Luxury brands, in order to justify their margin and their status, have to keep their supply artificially low and […]

  07/05/2013